About Us

North Bay Produce, Inc. is an international, grower-owned, year-round, fresh produce marketing and distribution cooperative, headquartered in Traverse City, Michigan. The company’s twenty-nine stockholders are located in Argentina, Chile, Costa Rica, Guatemala, Mexico, Peru, Uruguay, and the United States.


Wilderness Fresh Produce was established in 1984 as a division of Cherry Central Cooperative, Inc. to market fresh Michigan apples, asparagus, and prune plums for several of its members. In order to meet growing retail demand for year-round fresh produce, the company began importing product from Latin America in the late 1980s to expand its existing supply base. Due to the success of these programs, Wilderness Fresh and its Latin American partners formed North Bay Produce, Inc. in 1991. Since that time, North Bay Produce has grown considerably to become one of the market leaders in each of our core commodities.


North Bay Produce, Inc. markets its produce to retailers, wholesalers, and food service distributors throughout North America, Europe, and Asia. Our consistent quality and service has enabled us to partner with some of the strongest customers in each market segment throughout each of these regions. We are consistently exploring new and developing markets to continue to expand our reach in the global market.


From the field to the corporate office, North Bay Produce growers and staff are committed to consistently delivering high quality fresh produce. North Bay Produce growers comply with Food Safety and security standards and handling protocols to offer safe, high quality product. Staff at each of our Warehousing & Packing Facilities skillfully inspects and oversees proper handling of all produce distributed by North Bay Produce to guarantee freshness and quality. Both supply and distribution logistics are not only efficient, but also carried out with optimum product awareness to ensure that product is received in excellent condition. If a quality concern should arise, the corporate office will address it quickly and efficiently, using an established protocol and lot identification system.


North Bay Produce, Inc. is dedicated to earning customer trust and satisfaction through consistent, superior service. Our facilities are open 360 days a year to serve our customers and suppliers. In addition, sales representatives from our corporate office are available twenty-four hours a day, seven days a week to provide the attention needed for success in the fast paced fresh produce industry.


All North Bay Produce, Inc. operations have internet access and e-mail. North Bay Produce is EDI capable and an iTradeNetwork™ and FoodLink® subscriber for retailers operating in these environments.